Agencies: How to Turn Micro-Tracking Off and Profit-Making On!

by Elliot Christenson on September 20, 2017 - 1:44pm

All businesses have to track their income and expenses. That's the most fundamental axiom of business. We've all learned to think about this in terms of time or "billable hours" After-all, we track our success based on how many billable hours we either get paid or "save".

Is that working for you perfectly?

WTH is "Micro-Tracking" and Why is it Terrible?

I define "micro-tracking" as the "micro-managing of time and resources". We see a few things wrong with "micro-tracking" - specifically for support - but possibly other business expenses.

Do you bill clients by the minute? Even the hour?

It's almost always a terrible idea to watch the clock for support!

Below I'll attempt to outline a few of the downsides...